We all know that empowering employees to create social impact–whether it be through volunteering, giving, or general acts of kindness-is good for business. So good, in fact, that a global survey conducted by Nielsen found that 66% of respondents were willing to pay more for products and services from companies committed to positive social and environmental impacts; a Harvard Business Review study found that companies with strong CSR programs experienced up to 50% lower employee-turnover rates compared to companies that did not prioritize CSR. As good as the benefits are, executing a successful social-impact program is becoming increasingly challenging because of rapid changes in the tools available, employee expectations, and restrictions on time.
Our question: What is next for employee engagement and social good in companies? Watch and find out what the future looks like and what companies and leaders should be doing now to prepare.