The latest facts on employee giving and volunteering to plan your philanthropy program
[Updated Nov 2021]
As a busy business or HR leader, you may not have time to keep up with all the latest research on corporate social responsibility and philanthropy trends. Here we bring all the most relevant findings and workplace giving statistics together in one place to make it easy for to stay in the loop.
Workplace giving statistics on market trends
- 90% of Gen Z believe companies must act to help social and environmental issues and 75% will do research to see if a company is being honest when it takes a stand.i (CECP 2021)
- One in three job seekers say it is extremely important that their organization has a positive impact on communities.ii (Gallup 2021)
- 90% of consumers want to know how companies are supporting charitable causes.iii (SCORE 2019)
- 64% of Americans say it’s no longer acceptable for companies to stay silent on social justice issues.iv (Porter Novelli 2020)
- Certified B Corps were 63% more likely to survive COVID-19 disruption than companies of similar size.v (Forbes 2020)
- Over a period of 12 years, brands with high perceived positive impact had a brand value growth of 175% versus 70% for low positive impact.i (CECP 2021)
- Companies with highly engaged employees outperform their competitors by 147%.vi (Forbes 2021)
Workplace giving statistics on donation and impact trends
- 88% of executives now believe that companies must lead with purpose.vii (Porter Novelli 2020)
- 86% of executives predict that, over the next five years, workers will increasingly value a meaningful mission and an opportunity to make an impact on that mission.viii (Deloitte 2021)
- 97% of CEOs agree that societal and environmental changes have a critical impact on their companies.ix (EY via HBR 2021)
- 62% of directors in the U.K. believe that businesses should not exist solely to make money and generate profit.x (The Press and Journal 2021)
- Over 80% of companies say they are taking specific action to advance the United Nations Sustainable Development Goals (UN SDGs) and nearly half (45%) are tracking progress on SDG actions.xi (UN 2021)
- 47% of companies increased their community investment budget in 2020 due to COVID-19 response and 18% expect their 2021 budgets to increase.xii (CECP 2021)
- 75% of small businesses donate an average of 6% of their profits to charitable organizations every year.iii (SCORE 2019)
- Small businesses donate 250% more than larger businesses to local nonprofits and community causes.iii (SCORE 2019)
- The top three cause areas that large companies give to are health and social services, community and economic development and higher education.xii (CECP 2020)
- The top three cause areas that small businesses give to are local charities, youth organizations and support for local first responders.iii (SCORE 2019)
Workplace giving statistics on employee engagement
- 93% of employees believe that companies must lead with purpose.vii (Porter Novelli 2020)
- More than 70% of employees are now demanding social responsibility from companies.xiii (Forbes 2021)
- Only 42% of employees believe their organization’s purpose statements drive impact.xiv (McKinsey 2020)
- 85% of executives say they are living their purpose at work, but only 15% of frontline managers and employees agree.xv (McKinsey 2021)
- Among employees who report that they are proud of their company’s social responsibility programs, 60% are considered highly engaged in their jobs.xviii (Double the Donation)
- The number of employees who were considered highly engaged increased from 40% to 60% when their organization acted on today’s social issues.xix (Gartner via HBR 2021)
- Employees who strongly agree their organization makes a positive impact on people and the planet, compared with other workers, are:ii (Gallup 2021)
- 2x more likely to be engaged at work
- 5.6x more likely to strongly agree they trust their company’s leadership
- 3.6x more likely to recommend their organization as a place to work
- 57% more likely to intend to not be looking for another job
- 3.1x more likely to be extremely satisfied with their organization as a place to work
- Half as likely to be burned out often or always
- Increased employee engagement results in:xx (Gallup via People element 2021)
- 41% less absenteeism
- 59% less turnover
- 20% more sales
- 10% improvement in customer ratings
- 21% higher profitability
- Nearly 6 in 10 employees say that it is very important or imperative that their employer offer matching donations.xvi (America’s Charities)
- 84% of employees said they’d be more likely to donate if a match is offered and one in three say they would give a larger gift if matching is applied.xvi (America’s Charities)
- 89% of companies offer matching donations.xvii (CECP 2020)
- The most common matching ratio was 1:1 (90%), followed by a 2:1 match (5%).xvii (CECP 2020)
- The most common matching caps for large companies were $5,000 – $9,999 (26%) and $1,000 – $1,900 (23%).xvii (CECP 2020)
- 89% of companies offer paid time off (PTO) or flexible scheduling for employees to volunteer.xvii (CECP 2020)
- The three most commonly offered PTO hours were 8 hours (36%), 16 hours (23%) and 40 hours (11%).xvii (CECP 2020)
- 61% of companies offer Dollars for Doers matching for volunteer service hours. The most common ratio offered was $10 per hour (35%) followed by $25 per hour (21%).xvii (CECP 2020)
- The most common Dollars for Doers matching cap was less than $1,000 (49%).xvii (CECP 2020)
- The average volunteer participation rate is 29%. Companies with fewer than 10,000 employees had a higher average participation rate (39%), while companies with more than 50,000 employees had an average participation rate of 24%.xvii (CECP 2020)
- Company-sponsored employee volunteering results in: iii (SCORE 2019)
- Happy employees (93%)
- Improved employee leadership and professional skills (92%)
- Better employee well-being (77%)
- Boosted morale (70%)
- Strengthened camaraderie among employees (64%)
For further guidance on planning your program, check out the article on how to create an HR policy for your giving program and use our employee giving program cost calculator to plan your budget.
You can also schedule a free demo of Bright Funds.
i CECP, Investing in Society, 2021.
ii Gallup, ESG Reporting on the Will of the People, 2021.
iii SCORE, Infographic: Small Business Charitable Giving – Big Impact on Local Communities, Jan 2019. SCORE is a volunteer network of business mentors.
iv Porter Novelli, Purpose Tracker: The Business Imperative for Social Justice Today, June 2020.
v Forbes, Why Purpose-Driven Businesses Are Faring Better In Covid-19, May 2020.
vi Forbes, Why High Employee Engagement Results In Accelerated Revenue Growth, July 2021.
vii The 2020 Portner Novelli Executive Purpose Study, Sept 2020; Porter Novelli, Purpose Tracker: Employee Perspectives on Responsible Leadership During Crisis, Aug 2020.
viii Deloitte, 2021 Global Human Capital Trends: Special report, The worker-employer relationship disrupted: If we’re not a family, what are we?, July 2021.
ix EY via Harvard Business Review, To Build Long-Term Value, Think Like Your Stakeholders, June 2021.
x The Press and Journal, IoD: It’s not all about the money – most businesses believe purpose more important, June 2021.
xi United Nations Global Compact, Uniting Business in the Decade of Action, 2020.
xii CECP, Giving in Numbers, 2020.
xiii Forbes, Three Workplace Trends Every HR Tech Company Must Be Aware Of, June 2021.
xiv McKinsey, Purpose: Shifting from why to how, April 2020.
xv McKinsey, Help your employees find purpose—or watch them leave, April 2021.
xvi America’s Charities, Matching Gifts: The Definitive Guide for Employers.
xvii CECP, Strength in Solutions: Giving in Numbers Brief 2020.
xviii Double the Donation, Corporate Social Responsibility.
xix Gartner via Harvard Business Review, 9 Trends That Will Shape Work in 2021 and Beyond, Jan 2021.