Millennials are now the country’s largest generation, and are projected to comprise 75% of the workforce by 2030. But as a generation known for job hopping, it is important to know how to attract, engage, and retain this growing segment of the workforce. For many millennials, a great workplace means more than competitive compensation and job titles– Millennials seek to be engaged, to do meaningful work, and to make a difference.
One significant way that companies can foster this type of culture is by developing and maintaining a robust corporate giving program that empowers employees to easily give back to the causes they care about most. In order to engage with this socially-aware generation, a corporate giving program should:
- Utilize Technology: Millennials grew up on the web, so they have high standards for technology. Your workplace giving technology should be well designed and user-friendly.
- Focus on Collaboration: Millennials are peer-oriented and value communication and connection with their teammates at work. Your workplace giving program should include ways for workers to connect and work together.
- Stress Innovation: Millennials are the generation of “disruption.” Work with thought leaders in the corporate giving space to generate new, creative ideas to generate and maintain interest in your workplace giving program.
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