The latest facts on employee giving and volunteering to plan your philanthropy program
As a busy business or HR leader, you may not have time to keep up with all the latest research on corporate social responsibility and philanthropy trends. Here we bring all the most relevant findings and workplace giving statistics together in one place to make it easy for to stay in the loop.
Workplace giving statistics on market trends
- 90% of Gen Z believe companies must act to help social and environmental issues and 75% will do research to see if a company is being honest when it takes a stand.i (CECP 2021)
- 90% of consumers want to know how companies are supporting charitable causes.ii (SCORE 2019)
- 64% of Americans say it’s no longer acceptable for companies to stay silent on social justice issues.iii (Porter Novelli 2020)
- Certified B Corps were 63% more likely to survive COVID-19 disruption than companies of similar size.iv (Forbes 2020)
- Over a period of 12 years, brands with high perceived positive impact had a brand value growth of 175% versus 70% for low positive impact.i (CECP 2021)
Workplace giving statistics on donation and impact trends
- 88% of executives now believe that companies must lead with purpose.v (Porter Novelli 2020)
- 97% of CEOs agree that societal and environmental changes have a critical impact on their companies.vi (EY via HBR 2021)
- 62% of directors in the U.K. believe that businesses should not exist solely to make money and generate profit.vii (The Press and Journal 2021)
- Over 80% of companies say they are taking specific action to advance the United Nations Sustainable Development Goals (UN SDGs) and nearly half (45%) are tracking progress on SDG actions.viii (UN 2021)
- 47% of companies increased their community investment budget in 2020 due to COVID-19 response and 18% expect their 2021 budgets to increase.i (CECP 2021)
- 75% of small businesses donate an average of 6% of their profits to charitable organizations every year.ii (SCORE 2019)
- Small businesses donate 250% more than larger businesses to local nonprofits and community causes.ii (SCORE 2019)
- The top three cause areas that large companies give to are health and social services, community and economic development and higher education.ix (CECP 2020)
- The top three cause areas that small businesses give to are local charities, youth organizations and support for local first responders.ii (SCORE 2019)
Workplace giving statistics on employee engagement
- 93% of employees believe that companies must lead with purpose.v (Porter Novelli 2020)
- More than 70% of employees are now demanding social responsibility from companies.x (Forbes 2021)
- Only 42% of employees believe their organization’s purpose statements drive impact.xi (McKinsey 2020)
- 85% of executives say they are living their purpose at work, but only 15% of frontline managers and employees agree.xii (McKinsey 2021)
- Nearly 6 in 10 employees say that it is very important or imperative that their employer offer matching donations.xiii (America’s Charities)
- 84% of employees said they’d be more likely to donate if a match is offered and one in three say they would give a larger gift if matching is applied.xiii (America’s Charities)
- 89% of companies offer matching donations.xiv (CECP 2020)
- The most common matching ratio was 1:1 (90%), followed by a 2:1 match (5%).ix (CECP 2020)
- The most common matching caps for large companies were $5,000 – $9,999 (26%) and $1,000 – $1,900 (23%).ix (CECP 2020)
- 89% of companies offer paid time off (PTO) or flexible scheduling for employees to volunteer.xiv (CECP 2020)
- The three most commonly offered PTO hours were 8 hours (36%), 16 hours (23%) and 40 hours (11%).ix (CECP 2020)
- 61% of companies offer Dollars for Doers matching for volunteer service hours. The most common ratio offered was $10 per hour (35%) followed by $25 per hour (21%).ix (CECP 2020)
- The most common Dollars for Doers matching cap was less than $1,000 (49%).ix (CECP 2020)
- The average volunteer participation rate is 29%. Companies with fewer than 10,000 employees had a higher average participation rate (39%), while companies with more than 50,000 employees had an average participation rate of 24%.ix (CECP 2020)
- Company-sponsored volunteering results in: ii (SCORE 2019)
- Happy employees (93%)
- Improved employee leadership and professional skills (92%)
- Better employee well-being (77%)
- Boosted morale (70%)
- Strengthened camaraderie among employees (64%)
For further guidance on planning your program, check out the article on how to create an HR policy for your giving program and use our employee giving program cost calculator to plan your budget.
You may also be interested in starting a free trial of Bright Funds (no credit card required).
i CECP, Investing in Society, 2021.
ii SCORE, Infographic: Small Business Charitable Giving – Big Impact on Local Communities, Jan 2019. SCORE is a volunteer network of business mentors.
iii Porter Novelli, Purpose Tracker: The Business Imperative for Social Justice Today, June 2020.
iv Forbes, Why Purpose-Driven Businesses Are Faring Better In Covid-19, May 2020.
v The 2020 Portner Novelli Executive Purpose Study, Sept 2020; Porter Novelli, Purpose Tracker: Employee Perspectives on Responsible Leadership During Crisis, Aug 2020.
vi EY via Harvard Business Review, To Build Long-Term Value, Think Like Your Stakeholders, June 2021.
vii The Press and Journal, IoD: It’s not all about the money – most businesses believe purpose more important, June 2021.
viii United Nations Global Compact, Uniting Business in the Decade of Action, 2020.
ix CECP, Giving in Numbers, 2020.
x Forbes, Three Workplace Trends Every HR Tech Company Must Be Aware Of, June 2021.
xi McKinsey, Purpose: Shifting from why to how, April 2020.
xii McKinsey, Help your employees find purpose—or watch them leave, April 2021.
xiii America’s Charities, Matching Gifts: The Definitive Guide for Employers.
xiv CECP, Strength in Solutions: Giving in Numbers Brief 2020.